BY MUSE

Content, Social Media & Meta Ads Management – Terms & Conditions

1. Scope of Services

BY MUSE (“MUSE”, “we”, “our”) provides content creation, social media management and paid advertising support as outlined in the client’s approved proposal or service package.

Unless expressly stated in writing, our services do not include full marketing management, business strategy, sales strategy, PR, or operational decision-making.

All services are delivered based on:

  • Information supplied by the client

  • Approved timelines and budgets

  • Platform availability and performance

  • Professional judgement and industry best practice

2. Contract Term & Commitment

  • All social media management engagements require a minimum commitment of three (3) to six (6) months, as specified in the client’s proposal.

  • This minimum term allows sufficient time for strategy implementation, optimisation and performance analysis.

  • Early termination does not waive payment obligations for the minimum commitment period unless agreed in writing.

3. Invoicing & Payment Terms

  • Clients are invoiced one (1) month in advance for all ongoing services.

  • Payment must be received prior to the commencement of each service period.

  • Late or unpaid invoices may result in paused services, delayed posting or suspension of advertising activity without liability to MUSE.

4. Social Media Manager vs Marketing Responsibility

Role of BY MUSE (Social Media Manager)

BY MUSE acts as a Social Media Manager, responsible for:

  • Social content planning and scheduling

  • Platform-specific social media strategy

  • Caption copywriting, hashtag SEO and post optimisation

  • Community engagement (where included)

  • Performance reporting related to social channels

We execute strategy through social media platforms only, based on information provided to us.

Client Marketing Responsibility

The client retains full responsibility for their overall marketing plan, including:

  • Business and brand strategy

  • Pricing, promotions, campaigns and offers

  • Event planning, launches and deadlines

  • Broader marketing activity outside of social media

The client must clearly communicate all marketing initiatives, changes and priorities to the MUSE team so they can be reflected within social media strategy.

BY MUSE cannot be held liable for:

  • Missed opportunities due to uncommunicated marketing activity

  • Incomplete or late information

  • Outcomes impacted by decisions made outside of social media

5. Performance Disclaimer – Marketing Context

The client acknowledges that social media is one component of a broader marketing ecosystem.

While BY MUSE may contribute to visibility, engagement and awareness:

  • Social media alone does not guarantee business growth or sales

  • Overall marketing success depends on multiple factors, including advertising, pricing, customer experience, sales processes and broader brand activity

The client is responsible for ensuring their business maintains a holistic marketing approach beyond social media.

6. Client-Supplied Information & Accuracy

The client warrants that all information provided to BY MUSE is:

  • Accurate

  • Current

  • Approved for public use

This includes (but is not limited to):

  • Event details, dates, times and pricing

  • Menus, promotions, offers and disclaimers

  • Brand assets, usage rights and approvals

BY MUSE is not liable for:

  • Errors arising from incorrect or incomplete information

  • Loss caused by late, missing or changed information

  • Compliance or legal issues relating to client content

7. Content Scheduling, Changes & Missing Posts

While every effort is made to maintain consistent posting:

  • All posts are subject to change due to approvals, platform issues, algorithm changes or client requests

  • Occasional missed, delayed or rescheduled posts may occur and do not constitute breach of contract

  • BY MUSE is not liable for loss of reach, engagement or revenue due to posting variations

8. Meta Ads Management

Where Meta Ads (Facebook & Instagram advertising) are included:

  • BY MUSE manages ad setup, creative, targeting and optimisation based on client objectives and budget

  • Advertising spend is separate from management fees and paid directly by the client to Meta

  • BY MUSE does not guarantee ad performance, sales or return on ad spend

The client acknowledges:

  • Ad results are influenced by budget, competition, market conditions, creative quality and landing pages

  • Platform policy changes, ad rejections or account restrictions are outside MUSE’s control

BY MUSE is not liable for:

  • Account bans, ad disapprovals or platform errors

  • Performance issues related to landing pages, websites or third-party systems

  • Delays caused by unpaid ad spend or restricted accounts

9. Reporting & Results

All reports provided by BY MUSE are:

  • Indicative and informational only

  • Based on available platform data

  • Not guarantees of future performance

10. Intellectual Property

  • All creative assets, templates and strategies remain the property of BY MUSE until full payment is received

  • Upon payment, the client is granted a licence to use content for agreed purposes

  • BY MUSE may showcase content for portfolio and promotional use unless otherwise agreed in writing

11. Indemnity

The client agrees to indemnify and hold harmless BY MUSE from any claims, damages or losses arising from:

  • Client-supplied materials or instructions

  • Breach of laws, regulations or platform policies

  • Third-party claims related to the client’s business

12. Passwords, Access & Account Security

To ensure secure and efficient account management:

  • The client agrees to provide BY MUSE with required access to relevant platforms (including but not limited to Meta Business Manager, Instagram, Facebook, Google, websites and email marketing platforms) via Google Password Manager (Google Passwords) or another secure, password-protected system approved by MUSE.

  • Passwords must not be shared via email, SMS, WhatsApp or unsecured documents.

BY MUSE will:

  • Store and access login credentials using secure password management practices

  • Take reasonable steps to protect client account information

  • Limit access to authorised MUSE team members only

The client acknowledges that:

  • BY MUSE cannot be held liable for account breaches, unauthorised access or security issues resulting from passwords shared outside approved systems

  • The client remains the primary owner and controller of all accounts

  • The client is responsible for updating passwords, removing former staff access and maintaining internal security protocols

Where account access is delayed, revoked or compromised:

  • BY MUSE is not responsible for service delays, missed posts, ad interruptions or performance impacts

  • Additional time required to resolve access issues may be billable

13. Limitation of Liability

To the maximum extent permitted under Australian law:

  • BY MUSE’s liability is limited to the fees paid for the relevant service period

  • We are not liable for indirect, incidental or consequential losses

14. Acceptance

Engaging BY MUSE services constitutes acceptance of these Terms & Conditions.